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Say It With Charts: The Executive's Guide to Visual Communication
Download Say It With Charts: The Executive's Guide to Visual Communication
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From the Back Cover
Today's most comprehensive, up-to-date business presentation guidebook Easy-to-Follow Tools and Strategies for Creating Powerful, Interactive Business Presentations As a professional, your career relies on reaching audiences, convincing them that your message is valuable, then making them remember that message. Say It With Charts, 4th Edition, walks you through the entire visual presentation process and shows youstep-by-stephow to create compelling, memorable presentations. Business presentation tools have changed tremendously. A chart that once took ten hoursand ten co-workersto prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visualwhat to say, why to say it, and how to say it for the most impact. Say It With Charts, 4th Edition, reveals time-tested tips for preparing effective presentations, then shows you how to combine those tips with today's technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on: How to prepare different types of chartspie, bar, column, line, or dotand when to use each Hands-on recommendations on lettering size, color choice, appropriate chart types, and more Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites "When well-conceived and designed, charts help us communicate more quickly and more clearly than we would if we left the data in tabular form."From Chapter 1 Business is about communication. Every day, scores of questions must be answered, and each answer must be communicated quickly, completely, and with a minimum of confusion. Time has become our most valuable, irreplaceable commodity, andin today's rapid fire, ultra-competitive business environmentdelays or errors in communicating information are uncalled for, unaffordable...and unacceptable. Say It With Charts, 4th Edition, shows you how to put your message in visual form and translate information and ideas into persuasive, powerful charts, visuals, and multimedia presentationsholding your audience's attention as you communicate exactly what you want, with no confusion. The newest edition of this bestselling classic covers every important point from previous editions and, in addition, shows you how to use today's digital technologies to create professional-quality, attention-grabbing visuals on your computer screen. Everything you need to know to make your charts and visuals eye-catching and memorable is in these pages, including: Commandments for designing successful onscreen visuals Techniques for conveying your messages using visuals and visual metaphors How to decide when to use a chartand know when a chart could work against you Graphic representations of ineffective, counter-productive chartswith examples of how they could be improved Time- and money-saving methods to make one presentation template serve multiple audiences Hands-on practice projects and exercises to help you grasp each important concept Over the years, Say It With Charts has become the standard guidebook for executives, sales managers, management consultantsall those who want to make their points clearly and concisely, whether speaking directly to a packed conference room or communicating on computer screens across the globe. Now updated for today's technological communications revolution, it will show you how to translate your most compelling data and messages into even more compelling visuals, and hammer home your message every time.
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About the Author
Gene Zelazny is Director of Visual Communications for McKinsey and Company, and has over 40 years of experience working with colleagues and clients to design powerful management reports and presentations. In addition, Zelazny frequently presents his ideas at the world's top business schools, including Chicago, Harvard, Columbia, Cornell, Wharton, Haas, MIT, Oxford, Kellogg, Stanford, Tuck, INSEAD, and others. He also is author of the how-to classic Say It With Presentations.
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Product details
Hardcover: 240 pages
Publisher: McGraw-Hill Education; 4 edition (March 15, 2001)
Language: English
ISBN-10: 9780071369978
ISBN-13: 978-0071369978
ASIN: 007136997X
Product Dimensions:
7.6 x 0.7 x 9.4 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
3.6 out of 5 stars
42 customer reviews
Amazon Best Sellers Rank:
#64,000 in Books (See Top 100 in Books)
There isn't anything revolutionary in this book, but it is very useful if you're new to making charts or want to refine your skills to become a better presenter.This text does a great job of articulating how charts can be made to maximize their effectiveness. Some of the tips that now seem intuitively obvious include: only try to make one point with a chart because a busy chart will be quickly disregarded, put a one sentence sub-title on the chart which explicitly tells the audience what that one point is, and list the source of information below the data. Small refinements like these have helped make my presentations go smoother by allowing my audience to follow my arguments by making my thesis crystal clear and minimizing questions on where my data came from or what they're looking at in a chart.Although some see this book being pre-Excel/PowerPoint as a drawback, I disagree because these are just the modern tools to make the same charts this text describes.
The first 2 sections of the book provides a good procedure for making a clear communication : determine your message, identify the type of comparison and then select a suitable chart type.The thidd section entitled "Say it with concepts and metaphors" consists of around 60 pages with graphical symbols and pictures. There is little to none explanation given so I tend to consider these pages as plain and simple book page filling.The last section looks like an recent update added to the existing material. This becomes obvious when knowing only this section contains colored pages. The bulk of the book are pages without color. For a book on presentation techniques this is a serious mistake.In conclusion reading this book will give you a feeling of "interesting stuff" on one side but also a feeling of incompleteness and clumpsy finishing. A rework by adding colors and some explanation about when and how to concepts and metaphors is more than welcome.
There's a lot of useful information in this book. The most educational for me is1. Decide what your message is and THEN design your chart. Don't just generate whatever chart Excel will spit out for you, generate the chart that SAYS what you are trying to say.2. Once you know what you are trying to say, there are TRIGGER WORDS that lead you to the correct chart. "Increasing" suggests a time series chart. "More than" suggests an item chart. Etc.3. The author also shows how to highlight certain lines or bars in the chart to draw the eye to the point you're trying to make.4. The exercises are useful for internalizing what you've read and feeling a sense of mastery.As others have noted, the book ends at the halfway mark but the author fills up the last half of the book with pointless illustrations and visuals to communicate concepts. But how many pictures of process flows do you need to see to get the point? And what am I supposed to do with a page full of mazes? So the last half of the book is pointless. For this, I take off a mark.The author has also added a few pages on how to create slides using PowerPoint. But the advice misses the mark by a mile, suggesting you use colored text on a black background, and encourages the use of animations. In fact, black on white has the best readability and animations are more often just self-indulgent play that doesn't improve clarity for the audience.However, the first half of the book is excellent, practial and will give your charts purpose and your presentation clear meaning. These few simple concepts, accompanied by attractively hand-drawn examples, makes the book more than worthwhile.
Great basic guide to building informative, simple charts. The book is a bit dated but the fundamentals presented have held up well in the modern world of data visualization.
I just received the new latest version of this book - August, 2004. The book succeeds in showing good and bad examples of the same presentations, but that doesn't require a book. It requires a graphics department. Nowhere does the book tell you how to make any of the charts. In today's world, many of us must create our own presentations with whatever is available, usually Excel or Powerpoint or similar tools.I would also offer that most readers will not work through the exercises, as the percentage of our jobs that requires chart development is usually small. I grasped the basics of the book quickly. Keep it simple. I will assume that certain professionals, such as those in marketing or sales or executives giving a presentation to the board of directors, might need this level of specialization, but I find little useful in the book. Following the guideline of 'keep it simple', I will simplify my priorities, by focusing on other skills mastery. Mastering charts to this degree is beyond my needs.
Even though this book was originally written in 1985 and last updated in 2001, it is still a treasure. Section 1, Choosing Charts, provides the best framework I have even seen for choosing which chart to use to support a given message. Section 2, Using Charts, not only provides great tips for presenting data but also shows pairs of good & bad charts so you can see the difference. ou can skip sections 3 & 4 (metaphors and color/special effects) since the advice is now very dated. Still Sections 1 & 2 make this book a must have classic and a treasure. I'm told Steven Few is the new Zelazny when it comes to data visualization - just picked up his 3 books and looking forward to comparing the two.
If you are looking for excercises on how to convey information visually, this is the book for you. The author is of course one of the best at this specific task so you are learning from the best. Don't expect to learn straight "answers" on how to make your graphics, this book is all about thinking about how to make them, but implementing the concepts can definitely vary in your actual work products.
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