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How to Sell Art to Interior Designers: Learn New Ways to Get Your Work into the Interior Design Market and Sell More Art, by Barney Davey Dick Harrison
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About the Author
After retiring from the road, Dick Harrison began helping other artists by creating his Sales Tips for Artists program. It has been formatted as a podcast, on CDs and soon to be in print format. Dick's personal experiences and growing success for 20+ years as an artist's rep provides keen insights on the best way artists can find, approach and get art sold to interior designers. Barney brings his experiences working in a gallery that catered to interior designers. It was located in a design center. He shows artists how to prospect design centers and adds in-depth information on how to create lasting relationships with corporate art buyers.Artists will find a chapter on how to sell art that offers tips and techniques that make the price of the book worthwhile for any artist.
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Product details
Paperback: 186 pages
Publisher: CreateSpace Independent Publishing Platform (August 21, 2014)
Language: English
ISBN-10: 1500788589
ISBN-13: 978-1500788582
Product Dimensions:
5.5 x 0.5 x 8.5 inches
Shipping Weight: 10.6 ounces (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
29 customer reviews
Amazon Best Sellers Rank:
#256,749 in Books (See Top 100 in Books)
While the information of the first several chapters was good concerning selling art to interior designers, I feel the book "How to Sell Art to Interior Designers" doesn’t go far enough. The book gets off to a great start about locating, contacting and presenting art to interior designers, but falls well short introducing business topics that pertain to after the sale, such as contracts, business policies, fulfillment and such, and had very limited discussion of pricing. I feel that this leaves the reader short on better understanding the whole picture. I also didn’t appreciate the compilation of text from another book from the author that focuses on the principles of selling, a topic that is well handled by scores of books. It was hard to tell if this book was about selling art to interior designers, or the art of selling. In addition, this additional text, about half of the book content, was not well integrated as evidenced by that text repeatedly making reference to selling art to individuals for their own use as opposed to professionals (interior designers) who buy art for their projects – an entirely different market. I also feel that the book is out-of-date in that it only once referenced social media, and paid virtually no attention to the variety of online tools available to conduct business in terms of art. I would have preferred broader subject coverage. I came very close to not making the book purchase at all because of the classic long-winded marketing of the book on the author’s website. And this may be Amazon’s doing, with a very sparse “Look Inside†that OMITS the table of contents! I elected to purchase a $10 Kindle version of the book to reduce my purchase risk. As it turns out the book did not entirely deliver on the promise of its promotion. If you need a primer on the principles of selling more than you need information about doing business with interior designers in terms of art for their projects, then this book will provide some value.
This book is very accessibly written and it presents a lot of considerations that only insiders who have worked in these markets for decades could know. For example they have a section on design centers - who shops there, how to find them, how to approach people a them. I like that this book presents the parameters of the interior design market very frankly, for example that the artist's art has to fit in with a whole look. There is a lot of information presented at a brisk pace, they just get right to the point which I really appreciate.
This was a fascinating book that took me from the mystery of not even knowing that one can sell to the interior design market, to how to do this. I found myself quite naturally applying the concepts in this book to further the career of a very talented artist that I'm helping to bring up to the next level. This book and its information were quite invaluable for me. I liked it so much, I'be been buying more books by both authors.
Book Review: How to Sell Art to Interior DesignersAuthors: Barney Davey and Dick HarrisonHave you ever read a “how to†book that started off all clear and helpful with steps A, B, C, –maybe D, and then skipped over the really deep and weedy parts of E F G H I J K L M N O P Q R S T U V W to magically arrive at X Y and Z?I have, and they leave me cold, and scratching my head.THIS IS NOT ONE OF THOSE BOOKS!!!How to Sell Art to Interior Designers combines authority on the subject with a friendly, humble tone and actually wades through the weeds with you!Barney Davey’s Décor Magazine marketing and social media savvy combined with Dick Harrison’s down to earth gumshoe experience provide rich material on such topics as making a portfolio, where to find interior designers, and how to talk once you arrive at your meeting.😉Here are 11 of the many things I learned:Build or purchase an inexpensive portfolio–not one of those heavy leather ones– that is easy to open and will not dog ear your paintings.Start researching in the most accessible places: look for prospects (design firms) in the yellow pages and color trends by googling Williams and Sonoma, Crate and Barrel, and Benjamin Moore, etc.’s“Don’t apologize for yourself.†This is a lesson I needed years ago before cold calling with my first print. My opening sales salvo to the frame shop owner: “You’re probably not interested in buying my new limited edition Morning Walk, but here it is.†My good friend who went along for moral support me gave a gentle talking to after we left the shop.You don’t need a fancyâ€spiel†to begin the convo with the busy professional interior designer–just some brief small talk about the weather and jump right into “What kind of project are you working on? What colors are you using? What sizes will work best?â€Designers think differently about composition than I do as an artist. The designer looks for art that “reflects and enhances every other component of the overall design.†I am reminded that my art, as lovely and wonderful as it is, is going to be one detail in the overall design– as well as a smaller item in the budget. Of course I would love for the art to be a hefty item in the budget–who needs all those sofas and drapes and credenzas anyway?!To frame or not to frame—that is the question. “The reality is that taking that step (framing) often makes the sale more difficult.†I love this–I have spent so much $$ on framing and the truth is that “if the ID doesn’t like the mat or the frame†then I would lose the sale. Furthermore “ID’s are used to seeing art in the raw.†I don’t have to fancy it up like you might do for the retail customer.ID’s love multiples.–This one lights my fire because I just painted 100 6×6 paintings of florals, landscapes–all similar in feel but each different.:)Think in terms of creating different lines of my work.Do carry my fellow artists art with me in my portfolio when calling on ID’s. And have them do the same for me.Don’t try to sell snow scenes to Floridians!And one of my favorite subtitles “Stay Flexible, Calm and Diversify.â€I highly recommend this charming book–How to Sell Art to Interior Designers.
Very good introduction to the venue. It does not cover everything ther is oit there but it definitely is a good starting point.
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