Ebook Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams, by Evan Baehr Evan Loomis
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Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams, by Evan Baehr Evan Loomis
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Review
“That book, I think, does an excellent job of covering a good framework for how to do a presentation,” — Brad Feld, co-founder of Techstars, and managing director of the Foundry Group; as seen in Inc.ADVANCE PRAISE for Get Backed:“Telling the right story in a compelling way is the key to connecting with your audience. In Get Backed, Evan Baehr and Evan Loomis show how to craft your message to build the relationships that will sustain your business (and maybe your life too).”—Nancy Duarte, CEO, Duarte Design; author, slide:ology and HBR Guide to Persuasive Presentations“When entrepreneurs start with just a dream, they need a great story to grab investors’ attention. Get Backed shows how to turn a pitch deck into the stuff of legends.”—Thomas R. Eisenmann, Howard H. Stevenson Professor of Business Administration, Harvard Business School“When I gave my first pitch as founder of 3Com, Steve Jobs insisted I buy an Apple II to run VisiCalc to produce my pre-PowerPoint 35mm deck! Needless to say, things have come a long way since then. For the modern era, Get Backed is the definitive guide for crafting your pitch and raising capital for your venture.”—Bob Metcalfe, cofounder, 3Com“Get Backed is the essential guide to launching a company—not only raising money, but also raising relationships. If you’re a founder or an entrepreneur, this book has the tools you need to succeed.”—Adam Grant, Professor of Management, the Wharton School; New York Times bestselling author, Give and Take“This book delivers completely new and refreshing ideas on how to raise money and build genuine relationships with investors.”—David Cohen, cofounder and Managing Partner, Techstars“The best way to solve the world’s most pressing problems is to start a company. This book shows you how.”—John Mackey, cofounder and Co-CEO, Whole Foods Market; coauthor, Conscious Capitalism“The ability to get a startup funded is a crucial test for a founder. It pulls together all of the larger requirements of the job—crafting a clear vision, laying out a clear execution path, and cultivating relationships above money. Evan Baehr and Evan Loomis have created a field guide to help the best founders get the funding they deserve for their disruptive ideas.”—Mike Maples Jr., cofounder and Partner, Floodgate; investor, Twitter“Even the best business plan will fail if you can’t pitch it well. Read this book to make sure you can.”—Blake Masters, cofounder, Judicata; coauthor (with Peter Thiel), Zero to One“Successful companies grow out of strong communities. This guide helps you raise friends, partners, and investors—the ultimate community to make your venture succeed.”—Tommy Leep, Chief Connector, Rothenberg Ventures“Founders envision how the world can be different—and invite others to join that vision by telling stories of hope, failure, triumph, and a better future. Get Backed is the definitive primer on how founders ought to tell these stories.”—James K. A. Smith, Professor of Philosophy, Calvin College; author, Desiring the Kingdom“Finally, a book by people who have actually done it! Get Backed is a staple for any startup library. It was our handbook for raising capital for our venture—and it will do the same for you!”—Laura and Ben Harrison, cofounders, Jonas Paul Eyewear
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About the Author
Evan Baehr is the cofounder of Able, a tech company committed to growing the “fortune five million” small businesses around the United States with collaborative, low-interest loans. He’s worked at the White House, a hedge fund, and Facebook and is a graduate of Princeton, Yale, and Harvard Business School.Evan Loomis loves helping startups launch and raise capital, mentoring entrepreneurs through Techstars and Praxis. He heads up Corporate Strategy at Corinthian Health Services, and is the Founder of Tradecraft, a venture fund and consultancy for high growth businesses. His first startup was TreeHouse, a first-of-its-kind home improvement store specializing in performance and design. Evan also cofounded a national angel investment group called Wedgwood Circle. Evan got his start on Wall Street after graduating from Texas A&M University. He lives in Austin, Texas with his wife, Brandi, and their son, Ward.
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Product details
Paperback: 224 pages
Publisher: Harvard Business Review Press (November 17, 2015)
Language: English
ISBN-10: 9781633690721
ISBN-13: 978-1633690721
ASIN: 1633690725
Product Dimensions:
9.8 x 0.8 x 7.8 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
4.9 out of 5 stars
107 customer reviews
Amazon Best Sellers Rank:
#22,850 in Books (See Top 100 in Books)
Is there a formula for raising a million dollars? This is the question that Evan Baehr and Evan Loomis tackle in their debut book, an insider’s manual for entrepreneurs who want to raise a ton of money — from startup founders, to small business owners, to Kickstarters.Where this book truly shines is in the “Actual Pitch Decks†chapter (page 73). These decks have raised well over $100 million, and the founders' commentary makes it feel like you're reading a secret playbook for successful entrepreneurs. Why struggle for years in the trenches, trying to get your fledgling startup off the ground, when you can raise all the money (and friends) you need to prosper? After reading this book, it seems much easier (and wiser) to do the latter. One of the authors tells a personal story about how he raised over $2 million in a month for his idea. Not his business… his IDEA. I shudder to think of how many of my own ideas never got anywhere, simply because I didn’t know how to raise money. Now I know.If you’re wondering how to take your Lean Startup to the next level, this book might just be the answer you're looking for.
This book does much more than teach you how to get backed...I've worked in the private sector, federal government, and for non-profits, and this book is extremely useful to learn how to communicate and push big ideas in the most tangible way in each of those contexts. Since getting this book, I routinely find myself referring to it to guide me through my fundraising pitches for my non-profit and to help me define and communicate our core strengths amongst a crowded field of similar organizations. I'd recommend this book to anyone looking to improve their communication skills, sell better, tell better stories, design better graphics, improve branding, and influence others through their ideas. Even though this book should be a required addition to the syllabi of every business school, international affairs school, and journalism/mass communication school, students who use it to design their own presentations will stand out among the crowd. Great job on creating a simple, practical, and relevant guide to fundraising and beyond.
I'm an entrepreneurship educator who supports student entrepreneurs, and this text is the most thorough treatment of how to reduce a credible plan of action into a compelling pitch I've come across in 10+ years. While it provides the traditional pitch deck architecture you'd expect, it also contains valuable sections addressing: (1) the pitch deck slides you should have at the ready for the discussion you'll ave with potential investors, board recruits, and so on; (2) approaches to creating a narrative arc (origin stories, dramatic tension, etc.), and (3) typography, slide layout, and color theory that build design skills. Highly recommend this book. Note, too, that while Chapter 2 is a free download, it's abridged and omits the "extra slides" an entrepreneur will want handy.
With so many books like this having been written previously, my expectations were somewhat low that one could be written that would provide unique insights and a fresh perspective. I was wrong. First having bought the Kindle version, I consumed the raw content, but appreciated the book even more for its colorful charts when my sister gave me the hard copy. Evan Baehr and Evan Loomis have artfully developed a piece that should be used by any entrepreneur and even their advisers. Let's face it. Business plans are boring in the traditional 50+ page format. PowerPoint is now used to liven-up decks for pitches but most professionals lack the ability to develop the pictures that are "worth a thousand words". And, most decks either leave out the critical elements or drown audiences in far too many extraneous slides. This book offers structure, discipline and techniques. Not the only reference I would suggest - Guy Kawasaki, Brad Feld, Vinod Khosla, Sequoia Capital, and my professor, the late Jeffry Timmons have all written books and decks that one should use. But definitely you should add this to those esteemed VCs' guidance.
Get Backed has the dual advantage of distilling principles for successful fund-raising and also giving you an inside glimpse into the pitch decks of notable companies who have recently raised successful rounds. I can't think of a better way to get your creative juices flowing than to see the tools and techniques that other entrepreneurs have successfully used and to consider how they can be adapted to your startup as well. I have recommended the book to the co-founders of several companies I am invested in. I see the book becoming the "industry standard" guide for technology startups in particular.
Evan does a great job of presenting practical, insightful and common sense advice on a daunting topic: Convincing the world to invest in your idea.What to do, what not to do and how to do it. The book covers the deck, the pitch, the relationship generation and the eventual closing of the commitments.Of particular value is the insight gained from the presentation of a number of recent pitch decks to investors, how they were received and the behind the scenes commentary from the creators themselves.
A great, great guide on how to get not just a startup funded, but also ANY project or venture that needs funding. The key is how to build strong relationships with investors, of course, but also family, friends, vendors, and employees...which is crucial for leading a happy and fulfilling life, as well as for building a successful business. And....the book is full of wonderful success stories, which make it fun to read. Highly recommended for everybody, not just entrepreneurs!
This is a MUST HAVE for entrepreneurs. I wish I had it earlier.I was recommended this book by a successful and new entrepreneur. There is enough content there to make you feel really comfortable with the process of getting funding.
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